How the Beauty Pros in Texas Stay Ahead of Industry Trends
aspiring hairdresser, makeup artist, aesthetician, or anything related, you already know how
competitive this field is. You might think that being talented is all you need, but talent is just the
first step.
Let’s say it’s 2016 and you’re a talented makeup artist. Chiseled brows, heavy contour, blinding
highlight, matte lips, smokey eyes… You’re thriving. Now, let’s jump into 2025. Would you still
be successful with this type of makeup? Hardly. Over the years, you’d need to master new skills
and know where to look for the next big thing to stay successful.
So, how do you do it in Texas? Texas’ beauty pros are some of the most innovative artists in the
game, so keep reading if you want to learn how to follow in their footsteps.
How to Stay in the Loop
Going forward in the beauty industry means that you’ll, well… Need to move forward. You’ll
always be learning and you should always strive to build new connections. Education is the
foundation of growth and without it, you’ll fall behind.
Luckily, the state has more than enough opportunities to learn. You can attend seminars,
workshops, and get new certifications. As far as certificates and preparing for them goes, you
can also take a Texas cosmetology continuing education test prep to increase your chances of
passing the tests.
Education will get you far, but not far enough if you don’t know the right people. Make sure to go
to beauty expos, trade shows, and even casual local meet-ups to build a network. You never
know what can happen; a casual meet-up could open doors you didn’t even know existed.
Then there’s the elephant in the room. What nobody likes to talk about and what everybody
loves to hate. Social media. Love it or hate it, the fact is that social media is where beauty
happens in real time. If you want to stay inspired and learn about new trends, Instagram and
TikTok are the places to be. You have influencers showing new techniques, brands launching
new products, even other professionals sharing their expertise.
Education, networking, and social media – the recipe for keeping your edge.
Tools and Techniques You’ll Need to Master
In short, you’ll need to have your classic skills down, and also be familiar with the latest
innovations. Here’s more on that.
1. Mastering New Tools
If you have any experience at all, then you know the tools will make or break your work. Your
clients will expect top-notch results, and you can’t get them with tools you bought on Temu and
Shein.
Multi-use styling tools will save you a lot of time, like a hair straightener that can also be used
for curling, clippers with interchangeable blades, eyeshadows that can double as highlighters,
etc. Specialized brushes are a must, too. Whether it’s hair brushes or makeup brushes, quality tools
will give you the results you’re after.
2. Staying on Top of New Techniques
The way you apply your skills is just as important as the tools you use. Of course, the classics
like layers and balayage are still popular, but we don’t do them now like we did 10 years ago.
Today, clients want to look natural, but put together because the clean girl aesthetics is all the
rage. On paper, that means less makeup and hair products. In real life, you’ll notice that
Brazilian blowouts, microblading, brow lamination, lash lift, lash extensions, and permanent
makeup have never been more popular, so those natural looks take a good amount of work
even if there’s hardly any makeup, and hair styling included. This means that you’ll need to
master new techniques if you want to stay relevant.
3. Understanding the Trends in Texas
Each client is unique, and those in Texas have needs that are shaped by the state’s climate and
culture. The hot, humid weather means that no makeup will stay on without a good base and
setting spray, and every single hairstyle will frizz and fall apart without anti-humidity products.
Skincare is a big deal, too. Lightweight moisturizers and water-based serums will work far better
than heavy, rich ones. And don’t forget that SPF!
You’ll never be bored if you work in the beauty industry. Things are always changing and there’s
always something new to learn. If you’re truly passionate about it, you’ll love your work.
The trick is to not get too comfortable and not to get set in your ways. Even if you’re an
experienced pro, you’ll still benefit from extra education because there’s always someone better
than you and someone you can learn from.
Build your network, keep learning, and remember not to get too sucked into the newest, latest
thing. The bigger the hair, the closer you are to Heaven, right? It’s Texas, after all, and some
things will never change here.
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